Portuguese Aerosoles shoes come to India - Mad Money

Portuguese company, owned by Indian Tata, have made exclusive arrangements with three local stores chains

Aerosoles farther away
Paul Spranger

03.03.2014 | 00:00 | Mad Money

Move On, a Portuguese company that owns the rights to the production and marketing of Aerosoles brand in Europe and India, will start supplying the Indian market from April.

Speaking to Mad Money, Fernando Brogueira, general manager of the company’s Punchbowl, which recognizes the potential of the Indian market is “enormíssimo” but stresses the need to take it easy. Anyway, is convinced that India could be “a good source of income” in the coming years. In view, too, is the South African market, in which contacts are being established. “Making predictions for India is very complicated. The potential is enormíssimo, but we must go slowly, testing and validating the market because India needs to evolve in selling prices to the public, which are very low, “explains Fernando Brogueira.

No wonder, therefore, that the strategy does not pass, for now, by opening its own stores. In this first phase, Move On, which is owned by Indian group Tata, established exclusive agreements with three strands of Indian shops. This first collection is “relatively small” precisely to test the market. But Fernando Brogueira admits that if all goes as planned, “sooner or later”, the brand will proceed with a specific collection, more to the taste of the Indian market.

Also in April, start being delivered orders in the USA for International Aerogroup. It is the first time for “over ten years”, the parent places orders in Portugal, a common practice in the heady days of Investvar group, but that ended with the worsening of the financial difficulties of what was then the largest manufacturer Portuguese footwear and led to the loss of production and marketing of Aerosoles brand license. Alternatively to Move On, which turned to name the new company, acquired in bankruptcy proceedings in July 2010 by ECS Capital emerged.

Two months later, the Tata group bought 51% and started the long process of recovery, restoring good relations with the Americans Aerogroup. Today it employs 150 workers in Portugal, outside the 400 in India, and has already commissioned a second production line. Fernando Brogueira expected to mount another line, which will lead to the hiring of over 25 to 30 workers.

Tata has already taken an interest in buying Aerosoles, but negotiations will elapsing at your own pace. In 2013, Move On grossed over 15 million in the production and distribution of footwear segment, which number over six million in retail. It has a network of 33 stores in Portugal, Spain and France.

* In Milan

Chinese exports are the ones who pay for the shoes ... - to the Minute News

Six million euros the amount was achieved by direct exports of Portuguese footwear industry for the Chinese market last year. According to the figures put forward by the Diário de Notícias (DN), China paid an average of 32 euros per pair of shoes ‘Made in Portugal’, almost as much as the Italians.

Portugal is the seventh supplier of footwear from China. Altogether, tells the Daily News (DN), direct exports of Portuguese shoes for this Asian giant surpassed its millions of euros.

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However, this value grows if added indirect exports, estimating a cash inflow of EUR 20 million last year.

Besides

buyer in bulk, China is assumed as the consumer pays more for the Portuguese shoes. If on average each pair costs 23 euros, for the Chinese price rises to 32 euros, just under three euros of the price charged by Italy, the number one country in the sector.

Between 1974 and 2012, the number of shoe companies in Portugal grew from 673 to 1,354, and the number of workers in the sector, which went from 15,299 to 35,355. Production levels also increased in these past 32 years, having been manufactured 74,154 pairs of shoes in 2012, against 15,000 in 1974.

Shoes: Portuguese do it better - Sol

long been said that the textile and Portugal have a draft where they are produced ‘good marks’ industry, which are sold at luxury stores worldwide. After pasted stickers with big names, the Portuguese also buy them their weight in gold. What was not a known history of the industry grew silent in recent decades, l sold out preos high average range and has earned a reputation of the prestige, quality and good design.

In late November last year, the Portuguese Association of Manufacturers of Draught, Components, Leather Goods and their Sucedneos (APICCAPS) achieved a historic feat. Prizes won the European Enterprise Promotion 2013 in the category of Enterprise Support internationalization, with the project “Portuguese Shoes – The sexiest industry in Europe ‘. And won against a proposal from the region of Champagne-Ardenne, who says Paulo Goncalves, spokesman APICCAPS, “represents the best of the best.” Last year the prize also came to Portugal to Douro Boys campaign.

“The interesting prize and motivates us, but the results were already showing up,” maintains Paulo Goncalves. Since this association began in 2010 to campaign for international promotion of the draft Portuguese, under the slogan, ‘The sexiest industry in Europe’, “the exports increased by 30% and, even more significantly, the price of the shoes increased by 25%, exceeding the price of French shoes. ” Today the Portuguese shoes are the most expensive seconds of the world, just after the Italians.

And this good, when apparently I need to produce cheap? Srgio Cunha, the Portuguese Nobrand, states that, after all, “the consumer’re sick of it comes from China, cheap but poorly made.” The paradox that the current poor pocket of the Portuguese in comes to buy quality shoes made in Portugal. Prevented from competing with China, we are measuring forces with Italy, the best of the best.

Before the campaign, which included fashion editorials and aces marketing, the perception that international clients were the Portuguese industry was quite different. “We tested the market where pedamos to importers who give a value to a particular pair of shoes, without saying where he was from. And they were given 100 euros, after knowing they came from Portugal logo assign a value of 70 euros, or about 30% less. For us it was inconceivable, “says Paulo Goncalves.

More than an advertising campaign, this was a “promotional strategy of the sector which translates into 150 companies are present in 70 trade shows per year throughout the world.”

Paulo Goncalves believes it was an investment that paid off. This Table Comunitrio Support since 2007, the sector received 55 million euros for internationalization. “But it allowed export in this period more than 12 billion euros in silence.”

campaign that won the award presented Felgueiras – one of the country’s industrial trsplos – as a case study of excellence in the industry sector, with notrios impacts in developing regions the. “Being OPLO newest companies Felgueiras j born facing the export. The region outside the prinicipal motor of export, representing over 40%, and the county with the lowest unemployment rate. “

Aggregate

this temple, the region east of Guimarães. As large areas of production, the spokesman referred APICCAPS two more nuclei: the Oliveira de Azemis / Feira / So Joo da Madeira and the Benedicta / Alcoba a. On the whole, the industry exports 95% of production to 132 countries on five continents.

yet for securing’re the North American market. But h stores and luxury chains that provide their customers with the best Portuguese shoes. “Noh in Saks [Fifth Avenue] in New York, but at Harrods in London, h,” says Paulo Goncalves .

Novelty, maintains spokesman APICCAPS that in the XXI century the Portuguese estoa the draft trying to reach China, flipping one ironic counterattack. “J’re doing fairs in China and this decisive. We’ve been running for a few years l j h “.

telma.miguel sol.pt @

China is the country that pays more expensive by Portuguese shoes - Mad Money

Portugal is now the seventh supplier of the Asian giant, with exports of 20 million euros last year

Shoes Portuguese successfully in China class=”georgia txt11 i”> Gerardo Santos

03.01.2014 | 18:27 | Mad Money

Portuguese footwear industry is betting on strength in China, a market of millions of consumers in 1300. Portugal is now the seventh supplier of the Asian giant and the goal is by the end of next year, amount to the top 5. Last year alone, domestic exports grew 144% and China is the country where the Portuguese manufacturers sell the most expensive footwear.

“Nothing happens by chance. Eight years ago that the industry invests in this market, and this year, there are already 15 companies will participate in six fairs in China. The results eventually arise, but are the result of a long work, many trips to prospect to choose the best fairs and the best commercially “, says Paulo Gonçalves, Director of Communication of the Portuguese Association of Manufacturers of Footwear, Components, Products skin and its substitutes (APICCAPS).

Six million euros were direct exports of Portuguese footwear industry for the Chinese market in 2013. Adding indirect sales – who left Portugal to another country in Europe and thence to China – the figures give a stride to EUR 20 million

.

And if, on average, a pair of shoes Portuguese is exported to 23 euros – the second highest in the world – the truth is that, in exports to China, the price rises to 32 euros a pair, already very close to that charged by the Italian footwear, the most expensive in the world, which is around 35 euros the pair. Why is this appreciation of the domestic footwear in a country which is both the largest consumer and also the largest global manufacturer of footwear

Paulo Gonçalves ensures that the “fact that we Europeans makes all the difference”, in China or countries like Japan, Russia, Canada or the USA. Is the image quality of the products manufactured and a unique design. It is also why, while it is assumed as “the sexiest industry in Europe”, the footwear plans to invest this year and in 2015, more than € 20 million in shares of international promotion.

Tracking the highlight of footwear fairs worldwide, in March and September, APICCAPS will put even during these two months, 20 advertisements of national industry in Fashion TV. “Only in Portugal next month will be 20 trade [shoe] around the world,” says Paulo Gonçalves, explaining that the aim is to reach “more than one hundred thousand importers” which then will be traveling. We want to make this “the most sophisticated worldwide” industry.

With over 1,350 businesses and 35,000 jobs in the Portuguese footwear industry back in 2013, the maximum hit export, exceeding 1700 million euro. And if it is true that European markets remain the major destination of sales in the sector (87%), the “great driving force” of industry growth is in overseas markets, whose weight has gone, the last two years, 8% for 13% of total exports.

Viseu PSP seized four hundred pairs of shoes - the Minute News

PSP Viseu announced they had seized four hundred pairs of shoes in the vicinity of the weekly market, held this morning, who allegedly had been stolen from a warehouse of shoes.

According to the PSP, the arrest was made by members of the Criminal Investigation during an investigation for robbing a shoe store in the area.

PUB

PSP defendants constituted two suspects, a man of 76 years and a woman of 50, who were forced to Terms of Identity and Residence.

As part of an investigation for drug trafficking that has been ongoing for about a year, the PSP also conducted an operation in the Paradinha neighborhood, having arrested a man of 31 years.

This operation resulted in the seizure of seven doses of heroin and cocaine seven and 60 euros in cash.

The suspect is heard on Wednesday in Court of Viseu.

PSP Viseu seized four hundred pairs of shoes - Port Channel

Viseu 25 Feb (Reuters) – The PSP Viseu announced they had seized four hundred pairs of shoes in the vicinity of the weekly market, held this morning, who allegedly had been stolen from a warehouse shoes

According to the PSP, the arrest was made by members of the Criminal Investigation during an investigation for robbing a shoe store in the area.

PSP defendants constituted two suspects, a man of 76 years and a woman of 50, who were forced to Terms of Identity and Residence.

As part of an investigation for drug trafficking that has been ongoing for about a year, the PSP also conducted an operation in the Paradinha neighborhood, having arrested a man of 31 years.

This operation resulted in the seizure of seven doses of heroin and cocaine seven and 60 euros in cash.

The suspect is heard on Wednesday in Court of Viseu.

MFA / / SSS

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