English tv shoes has been online since Wednesday. Monthly electronic newsletter reach over 20,000 buyers from 100 countries
What’s up is the new program dedicated to the Portuguese footwear and which will be available on a monthly basis, in Portuguese Tv Shoes, the new platform is that, since yesterday, and online where you can find “all media digital sector. ” The initiative is part of the promotional campaign Portuguese Shoes – Designed By the Future and aims to “broaden its area of ??influence to a whole new audiences,” announced today the communications director of the Portuguese Association of Industrial footwear, APICCAPS, Paulo Gonçalves.
“One in four people spend more time online than asleep and Portuguese spend six hours a day in front of a computer,” says Paulo Gonçalves. A new reality that the association intends to take advantage by producing its own content, which will be available here and the availability of digital materials enterprises
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and every month will be sent an electronic newsletter to a database of over 20,000 buyers and importers from over a hundred countries, inviting them to watch the program ‘What’s up’, a brand that is duly registered by APICCAPS at the National Institute of Industrial Property.
Already from March, the industry shall also count on 20 commercials daily Fashion TV channel in promoting Portuguese footwear. This is a channel that reaches 350 million homes worldwide and the choice of March – and later of September – relates to the period of concentration of the world’s major trade fairs. Portuguese companies are only in March, eight fairs around the world, starting next Sunday at Micam in Italy and ending in Shanghai, China.
The commercials will be concentrated in period of 20 hours at one o’clock, preferably in order to reach the potential importers and retailers.
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